If you have someone special (a professor at the grad school you’re dying to go to, a past or present mentor, etc.) who you really want to notice your work once you do it, I highly recommend dropping a paper copy in the mail with a little note if possible.
…Connelly and Ghodsee devote the column to describing exactly how you get physical off-prints (NOT pdf files!!) of your published pieces and send them to the most influential people in your field with a brief hand-written note. Something along the lines of, “”I am sending you a copy of my latest article. I found your work really helpful while writing this, and I would appreciate any ideas you might have on how to improve my arguments.” – Dr. Karen Kelsky, The Professor is In (follow the link for the rationale on why this is so important)
It will stand out so much! Basically the premise is that lots of senior researchers stand no chance of stumbling on your work online – so you should just send it to them! No one’s ever been offended by getting a bit of something like that in the mail.
If you created a digital product, you can still drop it in the mail – just use a URL shortener to make a tiny link you can write in the note. (Also be sure to make an account with your URL shortening service choice so you can see if they view it later.)
B. Gilbert on Flickr.